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Research papers
Qualitative research in Europe
The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...
Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
Research papers
Omnibus surveys
Omnibus surveys are in very widespread use within the market research industry and have become a well-established, valuable and cost-effective means of conducting market research surveys. This chapter explains briefly what omnibus surveys are and how...
Catalogue: Consumer Market Research Handbook
Author: Richard Davies
August 1, 1986
Research papers
Experimental designs and models
This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design,...
Catalogue: Consumer Market Research Handbook
Author: James Rothman
August 1, 1986
Research papers
Qualitative research and motivation research
Qualitative research is usually exploratory or diagnostic. It involves small numbers of people who are not sampled on a probabilistic basis. They may. however, be selected to represent different categories of people from a given target market or...
Catalogue: Consumer Market Research Handbook
Author: Peter Sampson
August 1, 1986
Research papers
Introduction
The role of market research is to make marketing operations more efficient and profitable, by improving the quality of planning and decision taking. This is the only way in which market research can justify itself. The following chapters, therefore,...
Catalogue: Consumer Market Research Handbook
Author: John Downham
August 1, 1986
Research papers
Market modelling
Modelling is a diverse and complex area. It is also a controversial one. For more than two decades, researchers have developed and adapted models of widely differing kinds, ranging from econometric systems designed to forecast changes at the global...
Catalogue: Consumer Market Research Handbook
Authors: Chris Blamires, David Seaman, Tony Lunn
August 1, 1986
Research papers
Trade research
Trade research is a collective term for a series of specially developed techniques serving the needs and objectives of marketing management at the various stages of the distribution network. Just as the elementary methods of consumer research have...
Catalogue: Consumer Market Research Handbook
Authors: Gill Welch, Brian C. Pymont
August 1, 1986
Research papers
Panel research
This chapter is concerned with panels. Like so many common English words placed in a market research context, its special research meaning is entirely familiar to the practitioners and confusing to the layman. Its nearest common meaning is a list of...
Catalogue: Consumer Market Research Handbook
Author: John Parfitt
August 1, 1986
Research papers
